Geo-targeting is one of digital marketing trends in all around the world. This feature will help marketers who want to target their target audiences on a specific location. Anetwork (Leading digital agency in Iran) is one of the advertising companies which offers this service to CPC advertisers.
In fact, geo-targeting is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his/her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.
This service helps CPC advertisers to easily target their target audiences and increase their campaigns conversion rate by targeting audiences from their desired location.
There are three main reasons you should use geo-targeting:
– With this service, you can choose to send a message to people based on their geographical location and adjust your ads language based on their native language.
– Also, you can send messages to very specific locations like cities, countries and etc.
– In some services, you can use geo-targeting for sending messages based on longitude within an area or to define a route.
For getting more information about this service you can contact with Anetwork team.